3 added some more mobile data plans a while back in addition to it's existing x-series mobile broadband service. While Telstra headhunts executives from Microsoft, 3 quietly opens up their mobile data services.
I don't think it's so dumb for mobile carriers to transition into ISP's, especially with AT&T agreeing to offer un-capped data plans for the iPhone in the States. Could Apple consider 3 as a primary contendor?
Monday, July 23, 2007
Get paid to listen to ads?
A company called Rock Your Mobile! has announced plans to allow meat popsicles people to listen to ads before and after placing calls. There's quite a bit of noise about monetizing those few seconds your phone spends producing dial tones.
Whether or not people would prefer to just pay a few bucks a month for calls or listen to ads every time they use their phone is yet to be seen. As in, they haven't filed for bankrupty yet...
Whether or not people would prefer to just pay a few bucks a month for calls or listen to ads every time they use their phone is yet to be seen. As in, they haven't filed for bankrupty yet...
SMS marketing services being bundled with web hosting
A company called Netpreneur Host has announced (a while back) bundled SMS marketing with it's web hosting packages. Soon they'll be giving it away in the bottom of Corn Flakes boxes...
It's a bit soon for that isn't it?
It's a bit soon for that isn't it?
On-time, relavent, and redeemable
From 3 Things We Need (Besides the iPhone) To Revolutionize Mobile Marketing (old post)
Time Based Opt In
Marketers need to know not just who wants to receive their material, but when each individual is available to receive it
Marketing Profile
Material needs to be delivered at a good time, and relavent to the individuals interests
Synchronization of Mobile And Retail
Staff of retail outlets need to be aware of mobile campains, what they entitle recipients to, and how to redeem them
Guess Telstra won't be carrying the iPhone...
Former Global Microsoft Exec Gets Top Gig At Telstra, from smarthousenews.com.au
So the new General Manager of Marketing at Telstra was formerly worldwide head of marketing at Microsoft. Who thinks he's going to push Telstra to take the iPhone? Me neither. Hope he's good at knitting...
So the new General Manager of Marketing at Telstra was formerly worldwide head of marketing at Microsoft. Who thinks he's going to push Telstra to take the iPhone? Me neither. Hope he's good at knitting...
Wednesday, July 18, 2007
Here comes Google
Well it was inevitable really, the world's largest text-based internet advertising company is rumoured to be planning the launch of it's AdSense product for the mobile platform.
What does that mean? Mobile content providers may be able to embed small, text ads withing their pages.
What does that mean? Mobile content providers may be able to embed small, text ads withing their pages.
Sunday, July 1, 2007
Text is best?
The Washington Post has an article about the usage of text messaging in the current US election campaign. Seems very common for mobile campaigns to invite participants to self-identify by sending an SMS to a particular number.
This obviously requires the participants to be made aware of the mobile campaign in the first place through other established media. It also fits in with the mobile marketing formula:
How might we see multimedia employed by similar campaigns in the future, I wonder?
This obviously requires the participants to be made aware of the mobile campaign in the first place through other established media. It also fits in with the mobile marketing formula:
Incorporate your mobile campaigns into your other campaigns.
How might we see multimedia employed by similar campaigns in the future, I wonder?
Wednesday, June 27, 2007
Emerging mobile marketing formulas
Richard Robbins is the director of media innovation at AT&T, the blessed mobile carrier partnered with Apple to serve packets to it's iPhone from tomorrow. On imedia connection he's quoted as giving this little gem in response to the question of "what advice he would give to creatively market on the mobile platform?":
Part of the challenge is said to be getting people to use their phones to interact when there are other options. Like what I wonder? In terms of enterainment on mobiles, "it must be good and it must be simple to use, it can't just be novel or too clever". We don't want to desensitise people to mobile content now, do we. There must be a compelling reason to add a mobile campaign to a marketing plan: "When it's done right and there is a good reason, mobile is incredibly powerful".
Done right, with a good reason. Well, that's easy then.
- Keep yourself in the mind of the consumer
- Figure out ways to leverage the benefits for the channel.
- Incorporate your mobile campaigns into your other campaigns.
Part of the challenge is said to be getting people to use their phones to interact when there are other options. Like what I wonder? In terms of enterainment on mobiles, "it must be good and it must be simple to use, it can't just be novel or too clever". We don't want to desensitise people to mobile content now, do we. There must be a compelling reason to add a mobile campaign to a marketing plan: "When it's done right and there is a good reason, mobile is incredibly powerful".
Done right, with a good reason. Well, that's easy then.
Telstra technology chief - old and stupid
What's Telstra's technology chief Greg Winn getting paid? I don't want to know. Earlier in the year he had this to say about the iPhone:
From apcmag.com
Not their knitting? Must be an old saying. Yeah, Apple's not a mobile phone manufacturer, just like a few years ago they weren't a portable music player manufacturer, and until recently they weren't a digital movie retailer... arse!
Suddenly Telstra has "softened it's iPhone criticism". It's threat level has been downgraded to that of "please, please consider us as your iPhone carrier, the other networks are old and slow but we're oh so modern and quick", you know, like Greg Winn.
"There's an old saying -- stick to your knitting -- and Apple is not a mobile phone manufacturer, that's not their knitting."
From apcmag.com
Not their knitting? Must be an old saying. Yeah, Apple's not a mobile phone manufacturer, just like a few years ago they weren't a portable music player manufacturer, and until recently they weren't a digital movie retailer... arse!
Suddenly Telstra has "softened it's iPhone criticism". It's threat level has been downgraded to that of "please, please consider us as your iPhone carrier, the other networks are old and slow but we're oh so modern and quick", you know, like Greg Winn.
Tuesday, June 26, 2007
How to repell a youthfull audience
Screw them over with crazy mobile pricing plans
A Dr Nina Weerakoddy, a communications lecturer at Deakin University, at Geelong, southwest of Melbourne, reports via news.com.au that it's not unusual for teenagers in Australia to rack up bills of $100 a month. Way to go.
So typical of the mentality down here - slow down progress as much as possible to squeeze out every last cent without giving in to innovation.
I was really impressed by the 3 network's x-series pricing plan (that I needed Google to find, tsk tsk) which can provide 2Gb of packets a month for $40. Then the iPhone rocks along and offers unlimited packets for $US60 a month.
That's how to grow a loyal user base.
A Dr Nina Weerakoddy, a communications lecturer at Deakin University, at Geelong, southwest of Melbourne, reports via news.com.au that it's not unusual for teenagers in Australia to rack up bills of $100 a month. Way to go.
So typical of the mentality down here - slow down progress as much as possible to squeeze out every last cent without giving in to innovation.
I was really impressed by the 3 network's x-series pricing plan (that I needed Google to find, tsk tsk) which can provide 2Gb of packets a month for $40. Then the iPhone rocks along and offers unlimited packets for $US60 a month.
That's how to grow a loyal user base.
Survey shows 26% favourable response to sponsored text links in mobile searches
I've long suspected the most valuable feature of a mobile device is locating businesses and services while on the move. The much hyped and anticipated iPhone will give us it's take on how mobile search should be done in a few days. Didn't notice much advertising going on there, but a recent survey shows that might change.
A pay-per call ad provider called Ingenio is putting out stats through ClickZ News that One in Five Users Gives Mobile Search and Audio Ads Thumbs Up. Think AdSense links next to search results, fair enough.
So long as the carriers get their fair(?) share of the action, that could work.
A pay-per call ad provider called Ingenio is putting out stats through ClickZ News that One in Five Users Gives Mobile Search and Audio Ads Thumbs Up. Think AdSense links next to search results, fair enough.
So long as the carriers get their fair(?) share of the action, that could work.
Monday, June 25, 2007
Paying mobile users to receive ads
Not as crazy as it sounds?
Some mobile marketing companies are experimenting with various models, including discounting mobile user's monthly fees for each text ad they opt-in to receive according to their interests. No-one wants spam in their phones, but lots of people would want to receive notifications of discounts and special offers for goods and services they're interested in. Is this a viable solution?
I'd like to know how "HooHaa" as they're called sign up new subscribers and harvest their demographic data, and the same for how they sign up advertisers and label and categorise them. Seems to me their success hinges on their execution of matching mobile users interests with advertisers. An arena an established advertising company like Google could trounce with their AdSense network should they decide to go mobile.
Text marketing enters the fray, from nzherald.co.nz
Some mobile marketing companies are experimenting with various models, including discounting mobile user's monthly fees for each text ad they opt-in to receive according to their interests. No-one wants spam in their phones, but lots of people would want to receive notifications of discounts and special offers for goods and services they're interested in. Is this a viable solution?
I'd like to know how "HooHaa" as they're called sign up new subscribers and harvest their demographic data, and the same for how they sign up advertisers and label and categorise them. Seems to me their success hinges on their execution of matching mobile users interests with advertisers. An arena an established advertising company like Google could trounce with their AdSense network should they decide to go mobile.
Text marketing enters the fray, from nzherald.co.nz
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