Time Based Opt In
Marketers need to know not just who wants to receive their material, but when each individual is available to receive it
Marketing Profile
Material needs to be delivered at a good time, and relavent to the individuals interests
Synchronization of Mobile And Retail
Staff of retail outlets need to be aware of mobile campains, what they entitle recipients to, and how to redeem them
Monday, July 23, 2007
On-time, relavent, and redeemable
From 3 Things We Need (Besides the iPhone) To Revolutionize Mobile Marketing (old post)
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