Not as crazy as it sounds?
Some mobile marketing companies are experimenting with various models, including discounting mobile user's monthly fees for each text ad they opt-in to receive according to their interests. No-one wants spam in their phones, but lots of people would want to receive notifications of discounts and special offers for goods and services they're interested in. Is this a viable solution?
I'd like to know how "HooHaa" as they're called sign up new subscribers and harvest their demographic data, and the same for how they sign up advertisers and label and categorise them. Seems to me their success hinges on their execution of matching mobile users interests with advertisers. An arena an established advertising company like Google could trounce with their AdSense network should they decide to go mobile.
Text marketing enters the fray, from nzherald.co.nz
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2 comments:
Good post.
I don't think it's so dumb for mobile carriers to transition into ISP's, especially with AT&T agreeing to offer un-capped data plans for the iPhone in the States. Could Apple consider 3 as a primary contendor?
vumoo
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