Tuesday, June 26, 2007

How to repell a youthfull audience

Screw them over with crazy mobile pricing plans

A Dr Nina Weerakoddy, a communications lecturer at Deakin University, at Geelong, southwest of Melbourne, reports via news.com.au that it's not unusual for teenagers in Australia to rack up bills of $100 a month. Way to go.

So typical of the mentality down here - slow down progress as much as possible to squeeze out every last cent without giving in to innovation.

I was really impressed by the 3 network's x-series pricing plan (that I needed Google to find, tsk tsk) which can provide 2Gb of packets a month for $40. Then the iPhone rocks along and offers unlimited packets for $US60 a month.

That's how to grow a loyal user base.

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