3 moves closer to being not so "dumb" pipe

3 added some more mobile data plans a while back in addition to it's existing x-series mobile broadband service. While Telstra headhunts executives from Microsoft, 3 quietly opens up their mobile data services.

I don't think it's so dumb for mobile carriers to transition into ISP's, especially with AT&T agreeing to offer un-capped data plans for the iPhone in the States. Could Apple consider 3 as a primary contendor?

Get paid to listen to ads?

A company called Rock Your Mobile! has announced plans to allow meat popsicles people to listen to ads before and after placing calls. There's quite a bit of noise about monetizing those few seconds your phone spends producing dial tones.

Whether or not people would prefer to just pay a few bucks a month for calls or listen to ads every time they use their phone is yet to be seen. As in, they haven't filed for bankrupty yet...

SMS marketing services being bundled with web hosting

A company called Netpreneur Host has announced (a while back) bundled SMS marketing with it's web hosting packages. Soon they'll be giving it away in the bottom of Corn Flakes boxes...

It's a bit soon for that isn't it?

On-time, relavent, and redeemable

From 3 Things We Need (Besides the iPhone) To Revolutionize Mobile Marketing (old post)

1. 
   Time Based Opt In
   
   Marketers need to know not just who wants to receive their material, but when each individual is available to receive it
   


2. 
   Marketing Profile
   Material needs to be delivered at a good time, and relavent to the individuals interests
   


3. 
   Synchronization of Mobile And Retail
   Staff of retail outlets need to be aware of mobile campains, what they entitle recipients to, and how to redeem them
   

Blimey, we're getting the wrong end of the pineapple!

An international iCrisis, from the Joy of Tech.

Guess Telstra won't be carrying the iPhone...

Former Global Microsoft Exec Gets Top Gig At Telstra, from smarthousenews.com.au

So the new General Manager of Marketing at Telstra was formerly worldwide head of marketing at Microsoft. Who thinks he's going to push Telstra to take the iPhone? Me neither. Hope he's good at knitting...

Here comes Google

Well it was inevitable really, the world's largest text-based internet advertising company is rumoured to be planning the launch of it's AdSense product for the mobile platform.

What does that mean? Mobile content providers may be able to embed small, text ads withing their pages.